Writing CopyFor Dummies

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You’ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

Latest posts by Nanci Arvizu, Writing and Reviews Editor (see all)

About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Snappy Pointers and Wise Advice As a marketing consultant, I frequently write and review copy. Until I started referring to Jonathan Kranz’ excellent book while scribbling away, I had always been writing in a vacuum (although I didn’t know it). Sure, I have a decent working sense of what to do and generally got good results, but I had never based my work on practical and proven best-practices. Now I find that I write with more confidence. I turn to chapters in the book as I work and it feels like I have a friend looking over…

  2. Complete, practical, engaging guide I’ve been a copywriter for 14 years, most of the time as a freelancer. I’ve also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper. 

  3. A Helpful Guide This book is for a non-writer who needs to write advertising or marketing for his company.The material is comprehensive and includes many good tips. A couple things to note–1. The focus is on style and construction of materials (e.g., how to put together a direct mail piece), not on grammar, style, and construction of words.2. Most of the book covers B2C marketing, not B2B.All the advice is tried-and-true. If you follow it, you can’t go wrong.

Leave a Reply