Web Words That Work: Writing Online Copy That Sells

Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)


Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!


Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got!


• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner

• Keep it short, keep it simple!

• Think like your readers, fire them up, and get them to act!

• Write text that search engines and humans will both love

• Be absolutely clear! Squeeze all the confusion out of your content

• Make sure you know just enough grammar and punctuation

• Combine text and visuals to make them both work better

• Choose the right delivery formats

• Integrate your copy into an existing web page design

• Work well with web designers and developers


Detailed, expert guidance for writing:

• Web pages

• Online articles

• Blog posts

• Social media updates

• Web ads

• Email promos & newsletters

• Online press releases

• Online help & FAQs

• Smartphone & tablet content

• Web interfaces


Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.


Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.


  1. A beginner’s web writing book Michael Miller’s book, Web Words That Work, contains solid information if you are just starting to write web copy for websites, blogs, and online ads. But beware that the information is fairly basic. 

  2. A must have book for web writers I learned more in this efficient book than I ever did from the SEO experts who want to help my business. I happened to find it on the new book shelf at the Rio Rancho Library. 

  3. Great Reading And Excellent For Reference Thank you Michael for helping me improve my web site. My writing is more concise with more impact because of this book. Great reference book!

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