Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more. Proven and practical, “Web Copy That Sells” shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Great resource! I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources. 

  2. Great web copywriting tips based on psychologicall triggers! This book provides several good tips for web copywriting. It teaches the readers how to use psychological triggers in the web copywriting to encourage the page viewers to buy. In addtion, the tips for copywriting skills, such as email copywriting and video sales letter, are also mentioned. This is a very informational web copywriting book to read. Another excellent web marketing book that is able to help you upgrade web marketing skill tremendiously is…

  3. Great for the beginning copywriter like me! This is a great book. Maria gives a wealth of informationon how to write Web Copy for the layman like me. It helped me a lot. I highly recommend this book.

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