Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles

Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Don’t You Wish You Knew How to Destroy Your Client’s Credibility in a Few Simple Steps? Maria Veloso’s Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review. 

  2. The Bible for web copy writers This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author’s mantra is essentially focused on keeping messages simple, targeted to the audience’s needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use “discover” rather than “find”) to step-by-step guides to evaluate your content. 

  3. Focused on aggressive B2C selling Although the author’s copywriting concepts are sound, the book is focused on writing for websites that sell products directly to consumers, often with very hard-sell techniques. Copywriters working on corporate B2B sites will not likely find useful info here.

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