I was talking with Tisha Marie Pelletier today about the Phoenix Author and Writer Workshops, developing the plan for the Social Media Panel we plan to present to our audience at the May 7th event.
In her experience she’s seen all kinds of patterns, habits and trends develop in the quest for more media focus on the topic, product or presenter. But something she said triggered a thought.
Tisha had spent the previous day, a beautiful Arizona April Saturday no less, at an Arizona Chapter of National Speakers Association meeting. There she mingled with valley speaking professionals who are more than just public speakers. Although, their quest is to be a professional public speaker as the main source of their income many are business owners, authors, coaches and teachers.
What they all had in common is their understanding that in order to grow into the goals you set, sometimes you need to try something different. Like networking in person, creating your own platform or speaking to your target audience in small or large groups.
To grow her brand and business, Tisha created her own platform. She developed a grant program for valley women who fit her Mom-Prenuer profile. Over the course of the year during all the other events Tisha would create, promote and host, this single item remained consistent in her message – the opportunity for women around the valley to come together, support one another, network and possibly win a chunk of money to help grow their own business.
While not everyone has the time, energy or inkling to create the enterprise Tisha has developed, thinking outside the box has put Tisha into position to expand her business in the direction she wants to go next. Speaking to women about empowerment, visualizing their goals and achieving their dreams. She’s getting more requests to speak at events and the groups she’s speaking to are getting bigger. “I’ll be speaking to a group of about 100 women at Lululemon in the Scottsdale Quarter on April 15th,” she says. “And I just saw an email, another speaking gig request.”
So the thought was, sometimes you just have to try something new. And, if marketing frustrates you, stop doing it. Or at least stop doing the part(s) that is/are frustrating you. What’s the point in that? Instead, try something new! Try something that at first might make you a little uncomfortable – just a little. You don’t have to go overboard and sign up to play the guitar in front of your first crowd. But try going to a networking meeting, a workshop on a Saturday or take your work in progress manuscript to that critique group that meets on Wednesdays at the strip mall coffee shop.
Try it. What’s the worst that could happen? You discover that group isn’t for you? While the group might not work out, you are bound to meet at least one – possibly two – kindred soul to connect with on some level. Conversation between people is always a good thing.
Instead of having one person speak on Social Media, we decided to bring on a couple of people to talk about social media, marketing, public relations and networking – the whole promotional ball of wax – from different perspectives. Because what works for one person, may not work for the person sitting next to them. Then again, the person sitting on the other side might find something completely new to try – and finds they like it.
We’ll talk about trying new things, like Vlogging and the new Vlogging Channel Blab.im. Tisha is considering giving this new medium and platform a try. She finds the idea of vlogging easier than having to type out a post.
Vlogging seems to hold the viewers attention span longer than text keeps a reader. A video makes it easier to just speak, unless you’re the kind of person who needs a script. For Page Readers, my Blog Talk Radio Show, I’ve done both. I’ve spent hours writing out scripts for whole shows, the opening and the closing. Then I’ve hosted shows that are spur of the moment and require no more than a few notes so I stay on topic.
Here is Tisha’s latest Vlogging post:
<iframe width=”420″ height=”315″ src=”https://www.youtube.com/embed/2ua_B9R2vwo” frameborder=”0″ allowfullscreen></iframe>
What do you think? Do you think you could give vlogging a try? Or will you stick to typing out a post. Will you try something new or keep doing what you’re doing. If you’re happy with the results, that’s all that matters. Right?
Here’s another thought – come be a speaker or workshop presenter at a workshop! Share your expertise with authors and writers, who I’m sure are more than just authors and writers, and step outside of your comfort zone. Expand your network. Grow your business and live your dreams!
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