The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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3 Comments

  1. “OMG Bradley’s in this book!” screamed Nicole. In the true spirit of my industry (investor relations and corporate compliance), here is my material disclosure: I am a featured marketing “thought-leader” (coughcough) in this book – thus I am probably far from unbiased to write a review. 

  2. David explains “agile marketing” techniques I admit it. I’m a David Meerman Scott fan. I’ve read all of his books and every edition of The New Rules of Marketing & PR. This new 5th edition brings new examples, new social media tools like Periscope, and ways to integrate marketing with sales. 

  3. Tired of social media books with all fluff and no meat? Try this on for size. Tired of social media platitudes and want some ideas you can use READ THIS BOOK. David has tons of real life examples on how social media works for business, consumer, non profit and more: where it works, how it works and how it can work for YOU.I now have all five editions of this book and like the first four, this one will soon be filled with my post-it flags, sidebar notes and the “action list” I create for myself while reading.Don’t just get it- use it!

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