The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Nanci Arvizu, Writing and Reviews Editor

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3 Comments

  1. A struggle to get through This book has been a struggle to read. It’s not the material—the actual instruction is basic online marketing information that can be found online for free—it’s the writing. For a book with the McGraw-Hill name attached to it, I expected better. I hate picking on authors; I know how much work it is to write a book. But in this case I wish a good editor had helped make the book more readable. As it is, the book is a great lesson in how NOT to write. It’s full of cliches (e.g. There is…

  2. Excellent This book has helped many of our clients succeed in the challenging world of eCommerce internet companies. I appreciate how easy it is to employ these strategies to almost any business.

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