The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Nanci Arvizu, Writing and Reviews Editor

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  1. You need this book if you want to go Lean I’m a product manager who has been involved in the creation of a wide range of web and mobile products. Some have been great and some have bombed (unfortunately like many new products). The Lean Startup movement was a breakthrough for me and many others who work on technology products as it provided a framework for creating products that customers actually want. There are a lot of great Lean books that I’ve read including The Lean Startup, Running Lean, and The Four Steps to the…

  2. A clear, concise, well-written guide to Lean Product Principles This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business” books I’ve read, this one is directed and insightful (and…

  3. Learn Lean from true Jedi Eric Ries answered two very important questions: “what is Lean Startup?” and “why is it important?”. Dan’s Lean Product Playbook answers the “how can I execute?” question. This is a necessary addendum to Eric’s work for anyone who wants to understand the nuts and bolts of actually running lean. Dan’s been in the trenches as a VP of product for some of Silicon Valley’s top companies, so he knows his stuff. He jumps right in to Product-Market Fit as a primer and within…

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