The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos–All You Need to Create Copy That Sells

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. A good overview for beginners If you are exploring a career as a copywriter, this book will give you good sense of the projects, skills, and work activities involved. The book is well organized and the information is relevant and clearly presented. However, the broad scope of projects covered means a cursory discussion of each and may lead new writers to believe it is possible and necessary to be an “I write anything” writer. In fact, most successful copywriters focus on certain types of projects and industries in order to…

  2. An exceptional choice for basics. The first book I read by Steve Slaunwhite, “Start & Run a Copywriting Business” won my deepest admiration. Slaunwhite is firmly established as one of the premier copywriters on the scene today. So of course, I had very high expectations for Slaunwhite’s newest book, THE EVERYTHING GUIDE TO WRITING COPY. For the most part, I came away very pleased with what I found here. 

  3. The Best Book on Copywriting I’ve Ever Read If you’re looking for a comprehensive book on copywriting, stop right here. The “Everything” in the title tells no lies. Steve Slaunwhite covers it all, from the mechanics of writing copy to the many niches available to copywriters to tips on getting hired or starting your own freelance copywriting business. Steve’s often humorous and always delightful writing style will encourage the budding copywriter as well as give fresh tips to the copywriter who has been around a while. 

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