The Business of Fashion: Designing, Manufacturing and Marketing

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Nanci Arvizu, Writing and Reviews Editor

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3 Comments

  1. Good Book. The book is very interesting , There is a fair amount of relevant and updated information about the industry. I am happy to have purchased it.

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