The Boomer’s Ultimate Guide to Social Media Marketing: Learn How to Navigate the Digital Highway

Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You’ll see that it’s fun to use social media to build your business when you have the right guide showing you the way.

This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.

Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you’re ready to begin your journey.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

1 Comment

  1. A good starting point for social media marketing Social media can be complex and possibly even more so so people who have not grown up with it. This book is directed to baby boomers who want to engage with social media marketing. I found this book useful in helping me get an overall picture of social media. There are so many choices it is hard to know where to start. And this is what author Kalynn Amadio does best. She identifies the best social media to focus on depending on the type of business you are involved in, whether B2B or B2C or a…

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