The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Not so much social as business practice Guy Kawasaki is a very busy person. He is constantly searching for shareable content, beefing up blog posts, timing tweets and experimenting with online services (especially new ones) that will help him do more with all the above. He recommends using every tool and function social media sites provide, otherwise you will look like an amateur. He says you can (and should) repeat posts, and if people unfollow you, they weren’t right for you anyway. He says if you’re not annoying, you’re not using…

  2. A Strong Guide for Individuals and Small Businesses In all practicality, it is difficult to find a book that properly addresses a solid social media strategy. Many try to be either all-encompassing or too narrow for everyday use. This book is laid out along 12 chapters and follows a very logical order. Beginning with what your social media footprint should look like to the intricacies of differences between the platforms. Guy offers a plethora of information, in a neatly organized fashion. There is no shortage of advice though, throughout…

  3. The Art of Writing a “Don’t-Twiddle-Your-Thumbs-Just-Go-Do-It” book on the Social Media! People like me usually make a dive for a good new book from a known author, and when one of my all-time favorites, Guy Kawasaki, wrote another one (with Peg Fitzpatrick) you can bet I was among the earliest to pre-order a copy. Lo and behold, when the print version of the book landed at my doorstep in India, just two days after launch via “Hurricane Shipping”, it was so heavily underlined that I knew I just had to visit all the hyperlinks in the book that Guy intended me to. So I went back to…

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