I am a self-published author like you are. I have self-published over 6 books via Amazon and most of my sales came without any marketing or promotion. Amazon has done all the selling for me so far. All I needed to do was write a good book and put it out there in the market. I needed to explore the infinite possibilities of promoting a book. I wasn’t convinced since I have been an online marketer for 7 years. The fire inside my marketing brain was still burning. The idea of self-publishing is a blessing for many authors and I want to help them further with their work. Thus, the idea to write this book was born. You will also find a lot of interviews inside the book by prominent authors like ‘Steve Scott’ who is known for his ‘books on habit’. He makes over $60k every month and he shares some valuable insights in this book. Let me tell you what you should expect from this book. I have very little first-hand experience with physical book marketing. Hence, I have taken help from tons of other marketers and publicists to write about offline book marketing. I have worked on my strengths. I am an online marketer since 7 years. I will help you to promote your books online in the most effective way. Online marketing triumphs offline marketing since it’s cheaper, less time consuming, can be automated and an audience is easily accessible. Once you set up everything, it takes very little effort to do the promotion. It wasn’t an endeavour of just one person (me) but hundreds of others. This book wouldn’t have been possible without the help of many other authors whom I have been in regular touch with. They have shared their secrets, helped me produce a book that will help any first time author to promote his/her book. This book was primarily written for non-fiction writers who target a specific niche/audience. Although, fictions writers will also be able to take away a lot of valuable knowledge. There’s no definite answer to marketing. Marketing itself means innovation. Each and every author will need to work his way up with some unique ideas of his or her own. There are specific triggers in our brain. Whenever we read a good book or listen to a podcast, these triggers are activated. We go through a phase called, “conceptual blending” where we mix the ideas of the author/speaker with our old ideas/techniques. We can then come up with a brand new idea that’s more refined and unique. There are thousands of marketing techniques but you can not focus on each and every one of them. It’s just not worth your time. Do remember the Pareto principle of 80-20 rule. 20% of your effort will produce 80% of the results. We will focus on that 20% effort to give us a competitive edge over our competitors. There’s always a way to do the same thing is a lot of different ways to produce the optimum result. Example: You can either personally walk to 10-15 different bookstores in your city and request them to store a few copies of your book or email a thousand bookstore owners from across the globe with the same request but this time, it will only take a minute using automation. More info on the inside…….
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