Social Media Explained: Untangling the World’s Most Misunderstood Business Trend

The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books “Return On Influence” and “The Tao of Twitter” unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. “Social Media Explained” explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. The FIRST book you need to read about Social Media tools if you run part or all of a business… This book is a short, illustrative, and to the point primer that answers all of the first few questions almost every business owner, manager, or executive has before they use social media to help grow their business. 

  2. Perfect Guide for Individuals with Need to know NOW details behind Social Media Marketing Whether you’re a CEO or an individual that is required to manage the social media marketing campaigns for a company, this book is for you. Mark puts his extensive knowledge about social media in this tiny, quick read. From what you need to know, to questions that you need to face with marketing, to guide into each of these major platforms. My personal favorite is the chapter about the ROI of Social Media. As a social media consultant, I often receive questions about limited resources and where…

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