SmartBook Online Access for Marketing: The Core [Web Access]

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. What is SmartBook?
SmartBook is the first and only adaptive e-book designed to change the way students read and learn. It starts by identifying the topics a student knows and does not know. As the student progresses, SmartBook adapts and adjusts the content based on his or her individual strengths, weaknesses and confidence, ensuring that every minute spent studying with SmartBook is the most efficient and productive study time possible.

Why SmartBook?
Smartbook helps you become more productive and efficient in your studying. The result? Better grades.

How does SmartBook work?
It creates a personalized reading experience by highlighting the most impactful concepts a student needs to learn at that moment in time. As a student engages with SmartBook, the reading experience continuously adapts by highlighting content based on what the student knows and doesn’t know. This ensures that the focus is on the content he or she needs to learn, while simultaneously promoting long-term retention of material. Use SmartBook’s real-time reports to quickly identify the concepts that require more attention from individual students–or the entire class.
The end result? Students are more engaged with course content, can better prioritize their time, and come to class ready to participate.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

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