Scrappy: A Little Book About Choosing to Play Big

Scrappy \’skra-pē\ adj: Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively,and spunky 
 
Maybe you have been told time and time again that if you pay your dues and keep plugging away, you’ll gain enough experience through “the school of hardknocks” to be successful. That might be true. But maybe you want to reach your goals faster. Maybe you want to earn more, beat the odds—and do it with class and style. If so, it’s time to get scrappy.
 
Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find a new path to extraordinary results. They’re like the entrepreneur who turned his home into an indoor jungle—complete with waterfalls, tropical birds, and a live baboon—to sell investors on the now famous Rainforest Café restaurant chain. Or the Girl Scout who skipped the usual door-to-door cookie sales and set up a table outside a medical marijuana dispensary, selling 117 boxes in just 2 hours.
 
It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance…but are they? In today’s world you need more than just an occasional burst of creativity. You need a consistent attitude, a proven strategy, and a tactical plan for execution. That’s where Terri Sjodin’s Scrappy can help you, by explaining and demonstrating the unique elements behind any successful scrappy effort.
 
Drawing on research, interviews, and her own personal experience, Sjodin identifies the habits that will help you get into the right mind-set. She shares stories of scrappy tactics that have worked and those that have crashed and burned, in order to provide practical takeaways for achieving your vision, whatever it might be. She explains, for instance…

• Why getting scrappy is a choice to play big.

• How to cultivate your best ideas.

• How to manage risks and bounce back from mistakes and failures.

• How to scale a scrappy culture within anyorganization, big or small.

As Sjodin puts it, “This is not another book about persistence, although scrappy and persistent make a winning combination. Nothing annoys a persistent person more than a scrappy person who pulls off a classy, unexpected, amazing effort to land the deal, the sale, or the opportunity.”

Whether you’re a sales rep, a job seeker, an entrepreneur with big dreams but a small budget, or a corporate executive aiming for the next level of success, the fastest way to get what you want is to get scrappy. 

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Get Inspired to Play Big and Achieve Your Goals I first heard Terri Sjodin speak about being “scrappy” when she was promoting her book, Mentoring, that she co-authored with Floyd Wickman (which I also highly recommend!). That was over 15 years ago…and now she is sharing the precise details about how to be “scrappy” in her NEW book, Scrappy: A Little Book About Choosing to Play Big. 

  2. A Little Book that’s a Quick Read with BIG Results Terri Sjodin tells it like it is. If you want to play big, sometimes you have to be “scrappy.” Scrappy is more than working hard. It’s working smart. It’s street smart thinking that gets you past a gate-keeper, helps you to stand out and puts you ahead of your competition. Sjodin backs up her scrappy concept with real-life stories from many different people in many different industries. A little book that’s a quick read that will have BIG results.

  3. She was so good and the stories from the book so inspiring that … Yesterday I interviewed Terri about “Scrappy” on my national real estate show. Wow! She was so good and the stories from the book so inspiring that my entire Real Estate Mavericks team fell in love with both Terri and the book. So I ended up buying copies for everyone. If you’re looking for a fast moving, fun, inspiring book that will motivate you to get off your butt and capture a dream, buy Scrappy today.

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