Promotion in the Merchandising Environment 2nd edition

Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. All about fashion merchandising! Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.

  2. useful tool I think this is good for the person who begin to learn market this area. They can get starting with it. Here are some parts of content I think that are clearly to make sence what the marketing doing. such as Role and Structure of Promotion , Consumer behavior, promotion organization etc.

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