PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Latest posts by Nanci Arvizu, Writing and Reviews Editor (see all)
- Top 5 Reasons to Use Social Media in Your Business - December 21, 2016
- How to Write A Professional Bio For Your Social Media Profiles - December 21, 2016
- Top 5 Social Media Management Apps And Tools - December 16, 2016