Perspectives on Social Media Marketing

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Great reference book! I like the two perspectives presented in this book. The book is written in a Q&A format, so the reader can feel like they are in the room with an expert answering directly to them. This is a good reference book to have handy to look up questions by topic. I marked up the book a lot to make things even easier to find. I would say this could be for people just creating a web site for the first time, but more likely it is for those who have a site and are trying to get better at keeping up…

  2. a different kind of social media book Let’s be honest here. The market for social media books these days is saturated. So, why buy this one? Here’s why: this book benefits from multiple perspectives on different social media-related subjects. You’re not just getting the perspective from the client side; you’re getting the agency side as well. They tackle issues from different points of view and often disagree. Ultimately, this book is much more than a simple ‘how to’ guide for social media. It’s not hard to “do” social media, but…

  3. A good overview of social media I enjoy Stephanie Agestra’s blog and articles I’ve read over the years and she’s ideally placed to write a book like this. With such a new and changing topic, the authors wisely take the approach of exploring issues around social media than providing a specific road map for readers. The question/answer format definitely covers a considerable amount of material and I’d recommend this for anyone looking to create or develop their business’ social media presence. Since there’s no one way to employ…

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