Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series)

The Right Phrase for Every Situation…Every Time

Whether you’re trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That’s why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

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23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It’s your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Sales Copy TNT If you have ever wanted a marketing “how-to” book that was heavy on techniques and light on filler, pick up a copy of Perfect Phrases. Many of the marketing or sales copy books I’ve read offer useful concepts, but generally provide only anecdotes of how the techniques played out with various companies. What I appreciate most about this book is that the author provides hundreds of different phrases to clearly demonstrate how every technique can be applied to your sales copy. 

  2. Great introduction to Writing Copy If you’re a new marketer, business person, or blogger this book is for you. This book explains all the various methods of advertising you may use in a typical business: sell sheet, catalogue, brochure, etc. 

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