On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail

This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a “short course” in grammar and usage, and illustrations of actual advertisements to aid the reader.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Helps Readers Improve Their Writing Skills! Herschell Gordon Lewis, the author of many writing books, including Cybertalk That Sells, has updated his book, On the Art of Writing Copy. This book offers a fresh approach to learning the in’s and out’s copy writing. By gleaning from the many actual printed ads and rules provided in the book, every reader will begin producing better copy. 

  2. Worth rereading – and reading once again I took this book off my shelf to write a blurb for a bibliography and in flipping through it, realized just how much I learned from Herschell Gordon Lewis about the subtle nuances of writing copy. He understands the power of words like few other marketing experts I know. I highly recommend this and all of his other books on writing copy.

  3. The Art of Writing Copy This book was single handedly responsible for taking my copy writing from good to much better.Herschell Gordon Lewis has written the benchmark of copy writing with this volume. His writing about our writing is so practical, you’ll be asking yourself “Why didn’t I think of that?”Buy this book. Read it. Practice its lessons. Improve your copy writing.Will move you forward years beyond your experience.

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