Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.

To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today’s ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.

Before you invest in another marketing strategy, take a step back. Don’t waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you’re a young business or an established company, let Momentum teach you how to thrive.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Learn These Five Principles For Success! I’m not a marketing expert, but I have been a successful entrepreneur for more than thirty years. The only constants in business that I’ve personally observed are change and the importance of having quality relationships. 

  2. … part of my marketing strategy because it offers the perfect mix of tactical concepts Momentum has fast become an integral part of my marketing strategy because it offers the perfect mix of tactical concepts, relevant and innovative thought leadership as well as fresh ways to create and define strategy. Shama’s five element approach to marketing will help you get the 360 focus you need to create ROI, use analytics, make the most of your data and ultimately understand and serve your customer. This is a quick but powerful read I find myself going back to already. Shama is a…

  3. Five actionable elements to boost your brand Shama Hyder is one of today’s top thought leaders and this book provides a super-useful, five element approach to marketing that will make a difference. Shama talks a lot about the power of analytics…but more than that, gives us some practical ways to measure the effectiveness and ROI. And her advice on having a customer-focus mindset is more than just talk…it’s actionable. Highly recommended. ~Kevin @Everyday_MBA

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