Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales (Marketing Insight Guides)

Unleash the Power of Words to Sell

It’s easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

Whether you’re an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you’ll want to devour veteran wordsmith Marcia Yudkin’s advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 11 other books.

“There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” – Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

“Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn’t know or had forgotten. Read Meatier Marketing Copy – It’s got the beef!” – Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now and many other books

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Great Reference Book for Writers I really like the common sense approach of this book. The author covered an amazing number of copywriting topics and pitfalls in a way that didn’t make me yawn. She gets to the point in a conversational style that entertains while it informs. This book is an excellent addition to my resource library and I’m already using it frequently as a reference book. 

  2. Here’s the beef… Unlike many collections of past columns, this book delivers plenty of meat to go with the memories. Marcia has collected some of the best of her “Marketing Minutes” and grouped them into useful sections. Each ‘chapter’ only takes a couple of minutes to read, and you’ll learn new things and re-learn things you’ve forgotten from that. 

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