Marketing

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.

This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Enjoyed this book! Let me start by saying that I really enjoyed the brief stories that they had on the many different companies that the discussed. This book was a good easy read and kept me pretty engaged. Being that this was a marketing book, you can totally expect to have all sorts of eye candy all over the place. My brain was on a high throughout the whole book. I really enjoyed this book, and it helped me to get through my class with an A!

  2. Great tool for marketing beginners. great book…great info…great overview of so many various aspects of marketing to different segments. So if you new to marketing you definitely check out this book!

  3. Easy to read Marketing Book I enjoyed reading this book for class because it was an easy read with good information about marketing transaction that had taken place in prior years.

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