Marketing: A Love Story: How to Matter to Your Customers

“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” —SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Inspirational but lacks actionable details I am the CEO of a pretty good size company and I found this book to be inspiring. The authors basic point, that we get caught up in the short-term way too much and don’t think about building relationships and deeply connecting with customers nearly enough, is spot on and really resonated with me. 

  2. She did it again – this book is a winner Ok, I confess, I am a bit of a Bernadette fan. Her book The Fortune Cookie Principle formed the skeleton of my business’s marketing strategy. I went through every question at the end of the chapters and religiously wrote my answers. It was quite possibly the most important exercise I have done for my business. Uncluttering the ideas, vision and ‘how to’ onto paper was powerful and dramatically reshaped the value proposition of my startup. 

  3. A game changer, and an astonishing bargain, too Consider giving a copy to every single person on your team. From the master of making organizational change around marketing, this book will change the way you do business. For the better.

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