You may have noticed, once you have written your book, it seems the hard work is only just beginning! Sadly, no matter how good it is, your book will only sell if people know about it. To become a successful author, you need to use a combination of proven promotional and marketing activities to bring your book to the attention of your target audience. This book guides you step-by-step through this process using a high quality, time saving toolkit combined with tried-and-tested insider tips and tricks to get your message out there. This easy-to-use beginners guide shows you how to plan, create and implement your own effective book promotion strategy * What is book promotion and why it matters * How to set your promotion goals * What resources you need to create and why * How to work with each template in the toolkit * How to maximise the benefit of your promotion pack * How to find good quality contacts to approach * How to approach and follow-up your contacts * How to manage your communications with your contacts * How to secure pre-publication reviews and testimonials * How to organise book signings * How to sell your book at conferences, trade shows and seminars * How to set up collaborative partnerships Accompanying editable templates for Mac and Windows available in the software section.
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