Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Nanci Arvizu, Writing and Reviews Editor

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. be careful with the examples! (and don’t buy kindle) I met Gary some years ago. We tweeted at each other for a while and then… lived our lives. I hadn’t thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I’d pre-ordered the book. I checked the book out but didn’t desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it. 

  2. Social Media Language 101 I have a ton of social media books on my shelves, but none of them work quite the same angle as this author. While many books focus on the ‘how-to’ of a specific platform, or even go into detailed accounts of exactly what to post, this book focuses on something much more interesting: storytelling. 

  3. Crushed It. Thank You. The third volume in the Gary Vee library is the long-awaited `how’ following his first two books that motivated readers to get in the game first and then figure out the rules of the sport second. In `Jab Jab’, Gary tempers his unbelievable intensity and channels his depth of experience into page after page of tutoring on how to tell your brand’s story on every major social media platform. This book is a [forgive me] knockout. 

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