How to Write a Great Business Plan (Harvard Business Review Classics)

Judging by all the hoopla surrounding business plans, you’d think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

· The people—the individuals launching and leading the venture and outside parties providing key services or important resources

· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast

· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture’s fate

· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond

Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

Latest posts by Nanci Arvizu, Writing and Reviews Editor (see all)

About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Hmmm Well, I paid $6.00 for this ebook. I am very disappointed. The “book” is a 12 page adobe file that is basically useless. If I had it to do over, I would have saved the $6.

  2. Good book, available on line as an article The book is good. I believe the principles described in the book can result in good BP.However, the content of the book is not more than a typical article (~3000 words) and i found it on the net for free, as an article, after i bought the book.

  3. Handy Overview and Framework A quick read with an easy to apply, simple framework. I quickly used this framework on a 2-3 page business plan for a distribution business. It worked well for my company and was applied to future applications. More demanding business situations may require a more detailed framework and plan; but this book will certainly give you the basics.

Leave a Reply