Congratulations! You’re onto something that could be big. Now it’s time to get everything down on paper, your roadmap to entrepreneurial stardom! Creating a business plan isn’t boring. When done right, business planning is a dynamic exercise, one that will inspire you in the short term, while helping you prepare for the many decision-points and challenges you, your partners, and your employees will face in the future. Oh, and one other small detail, your business plan—if it’s a good one—will attract investment to your business. Dwight Eisenhower said, “I have always found that plans are useless but planning is indispensable.” Planning is first and foremost an exercise, one that provides us with an additional and crucial degree of baseline knowledge relevant to a certain task, project, mission, business endeavor etc. In a world where angel investors literally fell from the sky and cut checks by the truckload, it would still be important to take the time to create a plan for your business. Why? Because planning is indispensable. Before diving into this book, I’d first like to ask that you understand, expect, and demand that the time you’re about to spend planning is going to be time well spent and even essential for the success of your business. This step-by-step process will help you create a winning business plan, one that you can take to the bank, literally.
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