How To Market A Book

The first job of an author is, of course, to write great books, but these days, their second job is to market them.

** Top 5 Bestseller in Entrepreneurship, Small Business Marketing and #1 in Writing Skill Reference **

Marketing isn’t a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don’t start rolling in, there’s only two things an author can do. Keep writing more books and … Get to grips with marketing.

This book is for authors who want to sell more books, but it’s also for those writers who want to think more like an entrepreneur.

It’s for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It’s also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can’t even imagine yet.

There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I’ll share everything I know with you.

How To Market A Book covers an extensive range of marketing principles, strategies and tactics:

* Part 1: Marketing Principles – including myths, how to balance your time, co-opetition and generosity
* Part 2: Prerequisites for Success – including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free
* Part 3: No Platform Needed – Short-term Marketing – including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases
* Part 4: The Author Platform – Long-term Marketing – including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.
Part 5: Launching Your Book – including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.


  1. Joanna not only talks the talk but walks the walk… Being a self-published author is a daunting undertaking assuming you want more than your family and close friends to read the outpourings of your mind. Creating an engaging story without typos, missing punctuation or split infinitives is a significant part but only one aspect of writing in the digital age. The power of the internet has/is still unleashing a wave of creativity unprecedented in the history of mankind. To be heard above the rest seems impossible, yet Joanna tells us from a…

  2. Must have for authors, especially those who self publish Joanna Penn has a blog about writing, and there is a lot of information in it. This book is a compilation of tips about marketing a book. It is very extensive, though it can be a quick read. However there are a whole lot of links to discussions, articles, tips from other authors, sites like BookBub, and much more. 

  3. excellent guide on book marketing and brand building for authors Now, it’s good to see that Joanna has at last distilled her enormous experience as an indie writer into a book-marketing guide. I have attended a couple of Joanna’s talks in the past, she lights up the room with her enthusiasm and she’s genuinely friendly and likes helping other writers. She knows what she talks about, because unlike many how-to-4-writers book authors she can actually back it up with impressive figures of her own fiction books’ sales. 

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