Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what’s changing in the new world of advertising–and what isn’t Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles

Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. The textbook/bible/handbook to have in the ad business I make every employee and intern get a copy and read it.Totally eclipses every other book on the subject of advertising.Not only that- if you ever get to hear Luke speak in person- GO!He’s an incredible speaker/teacher and you’ll learn more from him than anyone else you’ll ever hear.I’ve had and read the first, second and fourth edition. People keep stealing them.It’s that good.

  2. THIS BOOK IS CRUCIAL FOR ADVERTISING Everything you need to know and understand about Conceptual thinking and Advertising is in this book. A MUST HAVE.It is extremely well written and reminds me of the “Advertising Concept Book” by Pete Barry. (Which I definitely recommend picking up as well.)

  3. Very informative and Great read! Very informative and easy read. I learned a lot and found the book very helpful as it was current with the trends of today. Highly recommended…!

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