Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

Nanci Arvizu, Writing and Reviews Editor

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3 Comments

  1. Not Exactly…… On page five, bullet point three: Mr. Levinson states, “Traditional marketing is geared toward big business…. The soul and spirit of guerrilla marketing – is small business: companies with big dreams and tiny budgets.” However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I…

  2. Completely Updated & Revised This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you’re a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson’s book in plain English–I wish I…

  3. not quite what I expected Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book — & you have a fairly large budget for your marketing campaign. 

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