Copywriting: Learn the Secrets to Writing Words that Sell (Vivian) (Volume 1)

1. Audience – Who is my target audience? Who is going to be reading what I write? Why are they reading what I write? 2. Features or Benefits – Depending upon my audience will dictate whether I focus upon the features or benefits of a particular product or service. 3. Our Goals – What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback. 4. Strategies – Have we decided on the best strategy? Who is going to tell us if we have achieved our goals? 5. End user Reaction – What is the end game? Much like our goals we must know what we want out of the copy.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Copywriting is for Everyone Writing good copy is essential to sell any product. If you want to make money, you need to know how to write good copy. This book provides you with a good foundation from which to take off from. Thank you for the secret tips and trick.

  2. The Secrets to Copywriting Great information on how to go about writing interesting and compelling copy. Lots of tips that are not only helpful to copywriters, but writers in general.If you have ever considered a career as a copywriter this book is the place to start.Highly recommended.

  3. Practical Advice, How to Get Started Now I am in the middle of writing my own sales pages so I got the book and from the first page it helped me to organize my thoughts and goals. And the author gives great advice on headline writing which is ultra important to seduce people to read what you wrote. Don’t get an over-priced writing course, get this book to find out what you need to know to do copywriting that pays off. I’m not starting a copywriting business but if I was this has all the info on doing it as well. In fact maybe I will…

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