1. Audience – Who is my target audience? Who is going to be reading what I write? Why are they reading what I write? 2. Features or Benefits – Depending upon my audience will dictate whether I focus upon the features or benefits of a particular product or service. 3. Our Goals – What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback. 4. Strategies – Have we decided on the best strategy? Who is going to tell us if we have achieved our goals? 5. End user Reaction – What is the end game? Much like our goals we must know what we want out of the copy.
Latest posts by Nanci Arvizu, Writing and Reviews Editor (see all)
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