Copy Writer’s Bible

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Copwriter’s Beware While this is a very good book, you may be interested to know that it’s merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn’t contain any new material, yet it has a different title. The original book was titled “The Copy Book.” If you already own this book, don’t buy “The Copywriter’s Bible.” Same book, different name. I found out the hard way.

  2. Instant Payback from Expert Advice With “how to” books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble copywriting stars offers. And presto: I found my way again. I began writing above my…

  3. a must for every (aspiring) copywriter this is a good book to have in every writers’ collection. it’s not as much about the writing tips, but having so many well-written ads in the same book by 32 of the world’s greatest copywriters is a good thing to have whenever you have writer’s block (or even artdirector’s block).

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