Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds… and Business

The written word is making a comeback! For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Brilliant, the best of the bunch I’ve read Having read lots of good books on copywriting, by Andy Maslen, Jonathan Gabay and so on, this is definitely my favourite and the one I turn to first for guidance and inspiration. 

  2. Full of meaty goodness Great to read a marketing book that a) is as good as the reviews say it is b) is written by someone who actually practices what they preach (in this case, writing copy on big campaigns for big clients) and c) is full of content. Honestly, Copy. Righter. gives you more in one chapter than some books do from start to finish. 

  3. Best buy for anyone who writes anything Just a great business book full stop. I’m not a Copy writer but had the book recommended and got lots of useful tips for writing that I can use to make my writing at work stronger. Great advice for those of us who write business papers There’s also lots of good general marketing knowledge and the psychology section is brilliant (if a bit unnerving). Highly recommended.

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