Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you’ll learn: – How to get clear on your audience, offers and messaging (and why those three elements are so important) – How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader – How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales – How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports “Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on.” Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you’ll learn: – How to get clear on your audience, offers and messaging (and why those three elements are so important) – How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader – How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales – How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports “Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on.” Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

In Content That Converts, you’ll learn: – How to get clear on your audience, offers and messaging (and why those three elements are so important) – How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader – How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales – How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports “Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on.” Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Actionable advice from an author in the content marketing trenches. While there’s a ton of information online about Content Marketing anyone who’s spent any time trying to google for a coherent and effective roadmap will often come away from the exercise with more unanswered questions than actionable ideas and a fair amount of confusion. Thankfully Hanly’s book is the antidote to this type of confusion. 

  2. A must read for any marketer who is using content to build their brand. It’s hard to find good, fresh information out there about content marketing. Laura’s book gives a simple and actionable take on what you need to do to create content that actually gets results. A must read for any marketer who is using content to build their brand.

  3. A complete content marketing education written in a friendly “for dummies” manner I’m really impressed with how complete this book is, and yet it’s still really user-friendly with how the writing and info is presented. 

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