Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The NEW Rulebook for Entrepreneurial Success
What’s the surest way to startup failure? Follow old, outdated rules. 
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift? 
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight.  It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you’ll be able to sell pretty much anything you want.
Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:The “Sweet Spot”: Identify the intersection of your unique competency and your personal passionContent Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition existsBuilding the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribersDiversification: Grow your business by expanding into multiple delivery channelsMonetization: Now that your expertise is established, you can begin charging money for your products or services 
This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. 
Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. 
Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
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Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Pulizzi nails the art and science of becoming an enaging brand publisher first, salesperson second In Content Inc. Pulizzi, arguably the godfather of modern content marketing, lays out a lucid and organized illustration of how he and others have built their enterprises by becoming publishers first, and product or service marketers second. He posits that only after reaching critical mass within a niche, does it make the most sense to monetize these relationships: build audience first, sell to audience second. Pulizzi achieved this success with his own Content Marketing Institute in just a few…

  2. A review of Joe Pulizzi’s new Book “Content Inc” … by one who thinks we all needed this the most! Having already read Joe Pulizzi’s earlier book “Epic Content Marketing” and being an avid reader of his blog posts and articles, I was waiting for the new book “Content Inc.” to be released. I had already seen the short previews of what the book would contain on the Content Marketing Institute site, from where I got the feeling I knew what the book would be about – more or less. 

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