Author Marketing 101: Guide and Journal

As an author, you need to get the word out about your book and get it selling. Author Marketing 101 Guide and Journal is the book that will help you do just that. Using a strategic marketing plan through interactive exercises and case studies, both new and established authors will learn to develop a professional author persona, identify and target your audience, develop a detailed marketing plan, enhance your website, and use your persona to interact with your readers. This step by step guide lays out the building blocks to help you jump-start and hone your marketing skills and build your book’s readership.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

3 Comments

  1. Every New Writer’s Must-Have I work with new authors every day as the Literary Midwife and whether you are planing to self publish or whether you sell your book to a commercial publisher, you NEED this book. It is an outstanding ‘how to’ for the new writer who feels overwhelmed by the task of promoting his or her book. This is everything you need to get started, and it takes you step by step along the path, so that you simply are not overwhelmed at all as you figure out who your readers are, what your brand is, and how…

  2. detailed, thoughtful, and savvy This book consolidates and demystifies much of the current viewpoints toward author marketing plus has the compassion and peer-to-peer respect most business books lack. If you agree with their viewpoints, which all make a lot of sense, this book is a great step-by-step guide to how and why you’ll succeed. It’ll be great for accomplished authors and vital to anyone selling, or about to sell, their first couple books.

  3. Necessary for every self-published author, fiction or non-fiction, regardless of number of books or copies sold. It’s a great guide for any self published author, new or experienced, because of the focus on creating a marketing plan, the shrewd website advice, social media strategy, and overall-savvy marketing expertise. The paperback version is excellent because the workbook sections help you create a detailed marketing plan as well as create the self-analysis necessary for a targeted marketing strategy.

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