80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop “Just Getting By”… Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY conversion problem.

Any traffic problem.

Any money problem.

“If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.”

– Dan Kennedy, Author, The Ultimate Marketing Plan

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to:
Slash time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)Gain coveted positions on search engines (page 70)Differentiate yourself from rivals (page 67)Gain esteem in your marketplace (page 154)Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

“It is an easy read…very accessible, short chapters, and actually quite entertaining,” says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Optimized for Speed Learning

Specially marked “Pareto Points” help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page “80/20 Cheat Sheet.”

80/20 = Law of Nature The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Online Marketing Tools Come with the Book Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.

Nanci Arvizu, Writing and Reviews Editor

Write Publish Promote at Cowgirlheart Media
Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we'll navigate the path to publishing success.

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About Nanci Arvizu, Writing and Reviews Editor 2429 Articles

Write, Publish, Promote. Words I am learning to live by. Want this to be your motto too? Join me and together we’ll navigate the path to publishing success.

3 Comments

  1. Brilliant Personal Revelations for my Consulting Practice After spending several months evaluating myself with the help of some of my mentors, colleagues and friends, the 80/20 Sales and Marketing book pretty much told me the exact same thing it has taken me months of time in dialog with others to really discover about myself. The results completely make sense. I believe they are right on target. It is a valuable and useful tool. 

  2. Extremely valuable information – worth 100s of times the price I have been a student of Perry Marshall for many years, and what I have learned from him has in no small way influenced the creation and growth of my business. 

  3. THIS BOOK WILL CHANGE YOUR LIFE! Just as Perry Marshall did not invent google adwords – but went on to become ‘THE adwords guy’ – Perry didn’t invent the rule of 80/20 either. 

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